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Don't Confuse Online Tactics With Marketing Strategies

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Although this piece is pretty short, it gets right to the point and comes back to what I was saying in my opener -- crazy tactics might be cool and get attention, but you have to make sure you balance between cool and effective. Tactical executions aretactical for a reason. You have to incorporate some sort of strategy to your campaign to make sure you're hitting all of the necessary demographics effectively.

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