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Why User Experience Matters

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As the name suggests, user experience (UX) is the process of gaining a deep understanding of how actual people interact with a digital service. In this SlideShare presentation, UX professionals Geoff Mackey and Greg Harron from Centerline Digital provide a visually pleasing overview of what UX is, what it is NOT, and why it is critical to any product or service with a customer-facing interaction. It includes side-by-side examples of good and bad UX design to reinforce its importance for digital services.

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