Books Startup Founders Should Read Before Pitching VCs For Money

When seeking out your first round of venture funding, preparation is key. And what better way to prepare than by hitting the books?

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    The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs

    "Required reading. William H. Draper III, to give him his correct title, has lived an adventurous life, which makes his book more exciting than simply a list of high-tech firms he has backed . . ..If the subject interests you then this volume offers advice from a wise figure."

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    The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    Winner of the 2013 Silver Medal Book Award in Entrepreneurship, Axiom BusinessFinalist for the 2013 George R.

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    Thinking, Fast and Slow

    Amazon Best Books of the Month, November 2011: Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like "vomit and banana."

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    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    "The Lean Startup has a kind of inexorable logic, and Ries' recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don't listen to what focus groups say; watch what your customers do.

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    Pitch Anything : An Innovative Method for Presenting, Persuading, and Winning the Deal

    Publication Date: January 26, 2011 Using the S.T.R.O.N.G. Method, you will discover that PITCH ANYTHING gives you a common vocabulary in identifying hurdles that might keep you from getting your next deal.

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    Mastering the VC Game

    "Finding the right VC for you and your company can be a challenging task. Bussgang's recounting of his experience gives a unique perspective on the VC world and is a compelling read for entrepreneurs." -Tony Hsieh, CEO, "Mastering the VC Game is part how to and part war story.

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    Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

    Although it hasn't been very long since the first edition of Venture Deals was published, the need for information in this evolving field continues to grow. That's why Brad Feld and Jason Mendelson have returned with the Second Edition of Venture Deals.

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    To Sell Is Human: The Surprising Truth About Moving Others

    "Full of aha! moments . . . timely, original, throughly engaging, deeply humane." -strategy + business "A fresh look at the art and science of sales using a mix of social science, survey research and stories." -Dan Schawbel, "Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment."

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    The Art of the Pitch: Persuasion and Presentation Skills that Win Business

    "What you'll love about this work is the total freshness it brings to presentations. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game."

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    Made to Stick: Why Some Ideas Survive and Others Die

    Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford's business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"-that is, the art of making ideas unforgettable.

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