Business Policy Module 3: Goals and objectives

What is the difference between a goal and an objective? How do these concepts relate to each other as well as the concepts of mission and strategy.

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    SMART criteria

    SMART is a mnemonic, giving criteria to guide in the setting of objectives, for example in project management, employee performance management and personal development. The letters broadly conform to the words specific, measurable, attainable, relevant and time-bound. SMART criteria are commonly attributed to Peter Drucker's management by objectives concept.

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    Goals and Objectives - Identifying the Difference

    Visit to learn how to achieve your goals and objectives Oftentimes people refer to goals and objectives as if they're the same thing. They are, in fact, different. A goal, used in this context, is a broad definition. For example, saying that you want to become a better runner is a goal.

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    Setting SMART Goals

    This includes some examples of SMART and not-so-SMART objectives.

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    How to Write a SMART Goal

    Note that the presenter uses the term goal instead of objective in this video.

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