Business Policy Module 7: Corporate Strategy

Corporate Strategy talks about what market a firm decides to pursue. All firms must make the basic decision as to how many businesses it will enter and the priortization of these businesses (i.e., how will it divide its resources).

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    Defining Corporate Level Strategy

    A good primer on the basics of corporate strategy.

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    Thoughts on Corporate Strategy

    Article by one of the chief scholars in the field, Richard Rumelt.

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    Growth-share matrix

    The growth-share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines.

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    What is Good Corporate Strategy?

    Professor Richard Rumelt says its simply the focus of resources on business objectives.

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