A list of great resources for those learning copywriting

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    Copywriting 101: How to Craft Compelling Copy

    Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.

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    Creating A Unique Selling Proposition (Usp)

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    Now Featuring Benefits!

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    Marketing Whitepapers & Ebooks

    Download our free marketing whitepapers and eBooks and Internet marketing whitepapers and eBooks on a variety of topics.

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    10 Examples of Killer Unique Selling Propositions on the Web - Think Traffic

    nice examples - some better than others 

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    Direct Response Marketing | DR Advertising | @ Info Marketing Blog

    How would you like the inside tips, the know-how tricks, the quick, simple techniques that mean more bass more often, more sporting fun from each bass caught, more sure fishing pleasure every day of your fishing life? How would you like down to earth, practical, plain word, man-to-man answers for just about any bass situation you may ever encounter?

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    Eugene Schwartz's 8 Rules of Great Copywriting - Mindvalley Insights for Online Marketing Techniques | Mindvalley Insights for Online Marketing Techniques

    Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including "Breakthrough Advertising".

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    Copywriting Archive - Small Business Marketing Blog | GKIC

    Dan Kennedy is one of (if not THE) highest paid copy writer on the planet. Sign up for his newsletters, study his material. This guy is a marketing beast

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    12 Top Direct Marketers You Might Not Know About, But Need to Study | Ryan McGrath

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    John Carltons - The RANT

    Free & damn good insight, advice, cross-talk & mutterings from the most respected & ripped-off marketing guru alive...

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    9 Insider Tips for Creating a Killer Explainer Video

    Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard part is to get them right.

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    The Gary Halbert Letter

    This first letter is short yet contains far more than the reader probably sees and I would wager, that this first letter is most over looked or taken for granted. The lesson on health he is teaching is crystal clear and it is not lost on me that he chose this topic first.

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