Customer Development to help your Startup

Find out what customers really want! Don't make a product, and it become a flop!

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    New Value Proposition Designer Canvas

    This helps you with underlying principles of testing, learning, and pivoting by experimenting with the most basic product prototypes imaginable - so-called Minimal Viable Products (MVP) - during the search for product-market fit. It helps companies avoid building stuff that customers don't want. I love this article and it is so helpful!

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    Test Your Value Proposition

     In this post you learn to outline how you can use the  tool to not only design Value Propositions, but also to test them. It is great for experimenting your product.

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    Accelerate Your Customer Development

    This article teaches entrepreneurs to test business assumptions by conducting dozens of interviews with prospective customers. At first it took  Steve Blank a huge amount of time, but over the years he developed a process to make it easier.

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    Customer Development Manifesto

    This offers great information on how startups have changed everything! It shows you customer development tips that are great to read. It is a great customer development tutorial!

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    Customer Discovery Checklist

    This is a customer discovery checklist of project actions. This shows you a positive path for startups to follow. You learn the importance of each step and how it benefits your startup.

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    How to Avoid Mistakes

    Although Customer Development can give us tremendous insight into market problems, it takes a lot of time - time that's wasted if we do it incorrectly. Worse yet, poorly worded questions can cause us to reach wrong conclusions about what people want. The best questions don't require customers to speculate about their behavior.<br><br>This is great to see what others consider a mistake and learning from it. &nbsp;Don't repeat the same mistakes others are making! When you read this it is helpful to understand the concepts and make sure when you do customer development that you are asking the right questions.

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    Methods of Customer Development

    This is&nbsp;an overview of the current iteration of the design process we're teaching, along with some of our most-used tools. This site has tutorials &nbsp;and&nbsp;step-by-step instructions on how to use some of the methods in sequence over the course of a half-day working session — these are a great resource if you’re trying to figure out how to fit several design thinking methods together under an overarching objective like getting to new ideas, getting to insights, or getting to a prototype.

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