Developing Creative Tactics

While I was in the IMC program at St. Bonaventure, the one thing that was stressed throughout the two years was to let your creative side flourish. Unlike accounting or finance, this field allows us to do interact with a demographic in a different, unique ways. But you can't just come up with some idea that is unrealistic and unattainable (would having a petting zoo with lions and tigers be cool? Yes! But, probably won't be happening). So not only do your tactics have to be realistic, they have to strategically reach your demographic.

  1. Coupons, publicity stunts and contests

    Big ups to Pam Lawhorne for these three super effective tips. Publicity stunts, contests and coupons are ways for you to both drive busin...

  2. The New Rules of Event Marketing

    Christine Lagorio (@Lagorio)lays it out over at Inc. about how traditional media and marketing should be tossed out the window. She asks ...

  3. Don't Confuse Online Tactics With Marketing Strategies

    Although this piece is pretty short, it gets right to the point and comes back to what I was saying in my opener -- crazy tactics might b...

  4. 50 Guerrilla Marketing Tactics You Should Be Using - Creative Guerrilla Marketing

    Guerilla marketing: fun, effective and lets your creativity run wild. For instance, my family's business -- The Boardroom Snowboard Shop ...

  5. 3 Criminally Underutilized Visual Marketing Tactics (Case Studies)

    Notice the primary word in the headline: Visual! Having well-written copy is always paramount, but you cannot rely on your consumer to re...

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