Effective Brand Communication

Whether you're the PR representative for a major corporation or just promoting your own blog, effective brand communication is paramount if you want to gain a large audience. There are multiple reasons why this is such an important topic; for starters, your audience is your most important asset. Maintaining a clear, consistent message throughout your copy will keep your audience coming back. This toolset will span resources that show why effectively communicating your brand is so important.

  1. Effectively Communicating Your Message to Your Target Market

    First impressionsare critical to any brand. Most times, the first impression will decide whether someone comes back to you on a consisten...

  2. Miami Marlins and effective brand communication | marketing of a different color

    Do you guys remember the Ozzie Guillen debaclefrom a couple seasons ago? Guillen, the then-manager of the Miami Marlins, made some very e...

  3. Why a Brand and Communications Strategy matters

    This resource dives into the critical issues ofkeeping your content fresh and maintaining a consistent message.Staying complacent and sta...

  4. Good branding = good communications

    Targeting a particular segment of the market you want to write about is important, but what's more so isunderstanding the perspective of ...

  5. Visual Communication: Creating an Effective Brand Identity.

    This resource is a little different than the others because it focuses on theimportance of the visual.Our brains process visual images mu...

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