Whether you're the PR representative for a major corporation or just promoting your own blog, effective brand communication is paramount if you want to gain a large audience. There are multiple reasons why this is such an important topic; for starters, your audience is your most important asset. Maintaining a clear, consistent message throughout your copy will keep your audience coming back. This toolset will span resources that show why effectively communicating your brand is so important.
<b>First impressions </b>are critical to any brand. Most times, the first impression will decide whether someone comes back to you on a consistent basis. <br><br><b>Leading with the benefits of your brand, not who you are </b>in your copy instantly gives your audience the reason they visited. Sure, people care about who you are and what you're about. But what really grabs their attention is showing them <i>how you can benefit them. <br></i><br><b>Strong Content! </b>Very few times will an audience come back to a site where they left halfway through the first post. Give them something to love, keep them hungry for more and captivate them right from the get-go. <br>Edit Remove Move
<b>Do you guys remember the Ozzie Guillen debacle </b>from a couple seasons ago? Guillen, the then-manager of the Miami Marlins, made some very explosive pro-Fidel Castro comments that really upset the <b>largest Latin-American population in the entire country. <br></b><br><b></b>This resource uses Guillen as an example. If you're going to write a blog post or press release, make sure <b>you know your area of expertise. </b>Spouting off about something you know very little about will only land you in hot water (or, any journalist's nightmare -- losing credibility). <br><br><b>Take your audience into account and think before you speak</b> -- again, this ties back to the whole hot-water/credibility thing. You don't want your first blog post to be your last. <br>Edit Remove Move
This resource dives into the critical issues of <b>keeping your content fresh and maintaining a consistent message. </b>Staying complacent and stale won't bring any new visitors in and will drive current visitors away. You don't want that happening. <br><br>Maintaining a consistent message throughout your posts or brand keeps it at an even keel, and fresh content keeps your audience hungry. Don't delve into things that aren't a part of your brand message -- <b>let your brand be the focal point. </b>Edit Remove Move
Targeting a particular segment of the market you want to write about is important, but what's more so is <b>understanding the perspective of your audience. </b>You might be writing for yourself, but these are the people who are helping you grow your brand. Write for them. <br><br>A very influential Jandoli School professor at Bonas once (or a couple dozen times) to <b>omit needless words. </b>This rings true for anyone communicating a brand. Don't clutter your copy with things that don't need to be there. <b>Get to the point. </b>Edit Remove Move
This resource is a little different than the others because it focuses on the <b>importance of the visual. </b>Our brains process visual images much, much faster than written words, so developing a strong symbol or logo for your brand will make it that much better. <br><br>Look at Apple or Nike. These are extreme examples, but those logos are instantly recognizable and <b>have a deeper connection with people than the written word</b>. They see these symbols and instantly feel something. Don't underestimate the power of a strong visual. Edit Remove Move