Going Viral

This toolset is intended to teach you tips on making your ideas, products, and causes go viral.

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    What Value Creation Will Look Like in the Future

    Organizations have nearly perfected implementing the industrial model of managing work - the effort applied toward completing a task. For individuals, this model ensures that we know what we're supposed to do each day. For organizations, it guarantees predictability and efficiency.

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    6 Ways to Get Me to Email You Back

    Two years ago, I made a commitment to do something that made me profoundly uncomfortable. I had just finished writing my first book, and I promised my publisher that I would reach out to bestselling authors and senior leaders, asking them to read my book and consider endorsing it.

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    'Contagious: Why Things Catch On,' by Jonah Berger

    How has the Korean pop star Psy's wacky horse-dance video, "Gangnam Style," managed to rack up more than 1.3 billion views on YouTube? Why did a 30-minute video by a small nonprofit group calling for the capture of the Ugandan warlord Joseph Kony become a media sensation, racing across Twitter and Facebook eventually to snag the top spot on Unruly Media's list of the 20 most shared ads on social media in 2012?

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    YouTube Millions

    Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels...

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    Kickstarter School - Kickstarter

    Our step-by-step guide to building a Kickstarter project. Defining your project, creating rewards, setting your goal, making your video, promoting your project and more.

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    The Simple Secret That Can Transform Your Marketing Strategy

    In the age of infobesity, companies are struggling to separate themselves from the digital noise and to draw meaningful attention and interest from their current and potential customers. This struggle happens mainly because internally there is a big struggle going on between marketers' desire to plaster their product-centric messaging across all of their assets (after all, they need to justify that annual budget, right?)

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    Ning's Infinite Ambition

    Here's something you probably don't know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will kill for the chance to throw money at you.

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    Daily Dose of Pras

    Social sharing features are oftentimes called viral loops. A company's goal with a viral loop is to incentivize a user to share the product with her friends. The thinking being that if she likes the product, and she gets a small incentive for sharing, she will tell all her friends, and the product will grow...

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    9 Lessons From the Epic Wins and Epic Fails of a Creative Ad Agency

    Editor's Note: The following Guest Post was written by Jason Harris and Tommy Means. Jason is the President/CEO of Mekanism and Tommy is the company's Creative Director.] In July, at the latest Vidcon, we (Mekanism) did a Keynote at Industry Day.

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    Breaking Out: Exploring the Book and the Ideas Behind It at Harvard

    http://IdeaPlatforms.com | I recently had the pleasure of speaking at the Harvard Business School Association of Boston on the topic of my new book, Breaking Out (Harvard Business Review Press, 2013). With the help of a great audience, we explored the concept of the idea entrepreneur as well as the notion of the ideaplex.

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    How One Man Is Changing The World Through Story-Telling

    The Strangers Project is the creation of Brandon Doman, a New Yorker who collects anonymous stories from strangers. It began in 2009, as he was people-watching from a coffee shop. On a whim he placed a sign that said, "Hi There! Please stop by and share your story!"

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    Storyseed Activity

    Crafting a story often starts with just one small story element: a seed. From there, elements such as character, setting, and conflict can develop until you have a story with a beginning, middle, and an end. Here is an activity that involves using a storyseed to create a storyboard and shoot a short film.

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    22 Crowdfunding Sites (and How To Choose Yours!)

    Crowdfunding used to be pretty simple. Artists, inventors, and filmmakers posted their ideas, and funders chipped in a few bucks to make something happen. Kickstarter, the site that triggered the crowdfunding movement, was the cornerstone. In three years, the site has helped launch more than 95,000 projects.

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    Shooting Lingo A:Roll & B:Roll, Shooting Strategies

    Ben Henretig is a co-founder of Micro-Documentaries LLC, a team of filmmakers that shoot 1-minute, actionable documentaries for mission driven orgs and businesses to help them build support for their work. In 2008, Ben worked with behavioralist, BJ Fogg, to develop and execute a highly effective video campaign for The Stanford Fund that increased donor participation 23%.

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    Customer Development Interviews How-to: What You Should Be Learning

    I wrote earlier about finding people for your customer development interviews. Once you've found people for your interviews, you're probably thinking, "Great, I can ask them if they'd use my product!" Wrong. OK, you're thinking, "then what should I ask them?" A better way to think about it is, what should I be learning from this interview?

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    The Viral Expansion Loop

    What's the difference between Viral Marketing and something new called the Viral Expansion Loop? "It's a type of engineering alchemy that, done right, almost guarantees a self-replicating, borglike growth: One user becomes two, then four, eight, to a million and beyond. It's not unlike taking a penny and doubling it daily for 30 days.

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    On Going Viral

    What drives popularity? Why do some ideas seems to spread with little encouragement, while others fall flat? A curious thing happened three weeks ago. Our 24 hour hack turned into an internet (by my, very loose definition) success, spreading thanks to press from the likes of FastCompany, BBC, Wired UK and DigitalTrends.

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    Respiration: Bringing Your Idea to Life | Idea Platforms

    When an idea entrepreneur goes public with an idea - through a book or blog, speaking engagements, a curriculum, video, advising, or other or all of those expressions - what you want to achieve is respiration: the idea starts to breathe and take on a life of its own.

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    Spread Your Key Idea That Turns Your Life Into an Adventure

    Dog whisperer Cesar Millan "runs with as many as 65 dogs at time -- many of them pit bulls with histories of aggression -- without leashes or other kind of restraint," writes John Butman, author of Breaking Out. That's because of a life-changing discovery earlier in his life when he saw that Americans mistakenly let their pet dogs take control.

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