Growth Hacking for fun and profit

Learn how to make your products more viral

  1. article Completed

    Master of 500 Hats

    Here is a brief powerpoint deck on startup metrics from a talk i gave at Supernova called "Product Marketing for Pirates: AARRR!". It's about how to develop a model of your customer behavior, and then use conversion metrics / web analytics to assist your internet marketing & product management efforts.

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    What is Facebook's User Growth team responsible for and what have they launched?

    Answer: The user growth team was tasked with figuring out how to scale Facebook to 1 billion or more monthly active users. That has been an explicit goal for a long time though not the only goal. The growth team itself is not solely responsible for Facebook currently having over 900M monthly acti...

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    You Should Probably Send More Email Than You Do

    For the last six years or so, I've blogged, participated in online watering holes like Hacker News and the Business of Software boards, tweeted, spoken at conferences, and been very public about what I've learned about making and marketing software. Folks tell me that my advice has made their lives and businesses better, which is enormously motivational to me.

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    Why We're Pivoting from Mobile-first to Web-first

    There has been discussion from the venture capitalist angle on the failings of mobile consumer companies, including posts by Fred Wilson and Om Malik. I wanted to share my perspective, having been the co-founder of a mobile-first startup . We've... | Vibhu Norby | Founder of Origami.com (FKA Everyme, YC S11), the private social network.

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    What's your viral loop? Understanding the engine of adoption

    What's a "viral loop?" A term I've heard tossed around frequently in real life, but not in the blogosphere is the term "viral loop." In fact, when googling it, I only saw one mention from Jia Shen, a very smart guy: "The viral loop of people inviting each other to most social networks revolves around a user posting a widget to their page and having friends see their page.

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    Growth Hacker is the new VP Marketing

    The rise of the Growth Hacker The new job title of " Growth Hacker " is integrating itself into Silicon Valley's culture, emphasizing that coding and technical chops are now an essential part of being a great marketer.

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    What are some top strategies for conversion optimization?

    Answer (1 of 37): Summary: Don't try to create a Frankenstein website that leverages all of the recommendations below. You should consider this a toolbox of techniques to test on your site. Use it to figure out the practical and impractical usage of these techniques as it relates to your product ...

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    How do social sites (e.g., Hunch, Foursquare, Reddit, Digg) go from 1 to 100k users?

    Answer (1 of 41): Target Influencers * Focus on influencers within specific communities to drive WOM and evangelism of the product * Almost every product starts with a core audience (Crossing the Chasm) Indulge Early Adopters and Listen * Promote early adopters and make them feel special * E...

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    Do Things that Don't Scale

    July 2013 One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. You build something, make it available, and if you've made a better mousetrap, people beat a path to your door as promised.

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    Do Things that Don't Scale

    July 2013 One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups either take off or don't. You build something, make it available, and if you've made a better mousetrap, people beat a path to your door as promised.

    Edit Remove Move

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