For a lot of businesses, spending gobs of money on advertising and marketing efforts is out of the question. The best (and most times, most creative) alternative to traditional marketing is the relatively new concept of Guerrilla Marketing.
Although a conventional method, Dollar Shave Club's absolutely sensational YouTube video has garnered almost 10,000,000 views in just over a year. It's not the greatest example of guerrilla marketing (DSC went cost effective on this video and it went viral) but it's hilarious, witty and super smart. Edit Remove Move
What more can be said about Nike? It has the capability to spend billions on advertising and marketing, but it chooses not to. <i>Because it doesn't need to. </i>The global powerhouse's marketing team is in the category above brilliant. Read this case study about how they didn't say a peep about Lebron's new sneakers .. and let the media work itself into a frenzy. The originators of guerrilla marketing, Nike is really good at this game. Edit Remove Move
Today's society is filled with the same thing, over and over and over. Check out these different guerrilla campaigns. The brands here made themselves stand out from the crowd through creativity and ingenious thinking. Edit Remove Move
For a small business like my family's, guerrilla marketing is a key component to our outreach. This resource lays out 5 awesome tactics that small businesses can use to outsmart their competition. Edit Remove Move
There are tons of ways to grow your business without breaking the bank. Check out these 100 tactics for guerrilla marketing. Edit Remove Move
The good people over at SalesChase give us 7 tips for you to properly implement and optimize your guerrilla marketing efforts. Edit Remove Move
This resource is really cool because it gives you a specific app to use for a guerrilla campaign as well as 4 steps to engaging your consumer. Edit Remove Move