Guerrilla Marketing

For a lot of businesses, spending gobs of money on advertising and marketing efforts is out of the question. The best (and most times, most creative) alternative to traditional marketing is the relatively new concept of Guerrilla Marketing.

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    Although a conventional method, Dollar Shave Club's absolutely sensational YouTube video has garnered almost 10,000,000 views in just over a year. It's not the greatest example of guerrilla marketing (DSC went cost effective on this video and it went viral) but it's hilarious, witty and super smart. 

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    Nike's LeBron sneakers a case study in guerrilla marketing - NBC

    What more can be said about Nike? It has the capability to spend billions on advertising and marketing, but it chooses not to.&nbsp;<i>Because it doesn't need to.&nbsp;</i>The global powerhouse's marketing team is in the category above brilliant. Read this case study about how they didn't say a peep about Lebron's new sneakers .. and let the media work itself into a frenzy. The originators of guerrilla marketing, Nike is really good at this game.&nbsp;

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    4 Amazing Guerrilla Marketing Campaigns - Creative Guerrilla Marketing

    Today's society is filled with the same thing, over and over and over. Check out these different guerrilla campaigns. The brands here made themselves stand out from the crowd through creativity and ingenious thinking.&nbsp;

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    Guerrilla Marketing Tactics for Small Businesses

    For a small business like my family's, guerrilla marketing is a key component to our outreach. This resource lays out 5 awesome tactics that small businesses can use to outsmart their competition.&nbsp;

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    100 Guerilla Marketing Ideas: Grow Sales With Zero Budget

    There are tons of ways to grow your business without breaking the bank. Check out these 100 tactics for guerrilla marketing.&nbsp;

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    7 Irresistible Guerrilla Marketing Tips | Saleschase Smarter Business Blog |

    The good people over at SalesChase give us 7 tips for you to properly implement and optimize your guerrilla marketing efforts.&nbsp;

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    Apps & Guerrilla Marketing Integration | Engaging Guerrillas Blog: Guerrilla Marketing and Audience Engagement

    This resource is really cool because it gives you a specific app to use for a guerrilla campaign as well as 4 steps to engaging your consumer.&nbsp;

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