How to set actionable metrics as a startup

This should be step one when you're starting a business, even if you don't have a solid idea of what you're doing. Defining goals and metrics is really the only way you're going to be able to tell if you're on the right path to something that you want to create and something that will be successful.

  1. Startup Financial Planning Spreadsheet (Google Docs version)

    This is a financial planning spreadsheet you can use. Click File then "Make a Copy" to create a duplicate version of this to edit and sav...

  2. Google Spreadsheet Version of the KPI Metrics Dashboard

    To use this, open it up, click on File. Then, select "Make a Copy". Save this copy to your Google Drive account. Now, you can edit it as ...

  3. A KPI dashboard for early-stage startups

    This is an explanation of a dashboard you can set up to measure your progress. Again, this is particularly tailored to a software as a se...

  4. How to Calculate Customer Lifetime Value

    Lifetime value simply represents the amount of revenue you can expect to make from your average customer. There is a way you can calculat...

  5. How to Use a Single Metric to Run Your Startup

    The One Metric That Matters (or OMTM) is a single number that you care the most about at the current stage of your startup. This is a goo...

  6. Digging Deeper into Lean Business Model Canvases

    How to stay lean with your metrics and use it to your advantage.

  7. Lean Startup Metrics & Analytics Presentation

    Another great presentation on setting up metrics and analytics.

  8. Lean Canvas - use this

    Use this to really map out what you're doing and what matters. It's free, and a nice piece of software.

  9. The Practice Guide to Startup Metrics

    A detailed guide in plain english on how startups can measure their progress. Written by the founder if Informly, Dan Norris.

  10. The Angel VC: Financial planning for SaaS startups

    This is an explanation of a very similar model to how Zendesk set up one of their first financial planning sheets. Financial planning is ...

  11. A Guide to Measuring and Improving what Matters

    I understand this is pretty complex, and not every business is a software as a service business. This post, however, goes into really nic...

  12. The only things that matter in a startup

    Another introductory article, this goes into detail about how important product/market fit is in your success. Three important terms to u...

  13. Startup Metrics for Pirates - Dave McClure

    This probably the most popular piece of literature for startup metrics. Read through this presentation in it's entirety.

  14. 9 Metrics to Help You Make Wise Decisions about Your Start-Up

    This is an outstanding article written by KissMetrics explaining soem of the most important metric measurements when starting out.Revenue...

  15. Understanding the Cost of Customer Acquisition

    You need to understand how much it costs to bring in a customer that generates revenue for your business.In the many thousands of article...

  16. How to Create a Business that Prints Money | Forever Jobless

    This is a good starting point for getting in the mindset of what's important when launching or researching a company. Written by Billy Mu...

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