Introduction to Industry Analysis

This toolset is a primer on conducting a Porter Five Force Analysis. For this module we are focusing on the changing dynamics of the video game industry. Please see class schedule for due date. THIS MODULE MUST BE COMPLETED PRIOR TO THE CLASS.

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    Porter's Five Forces - An Additional Explanation

    Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure.

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    Xbox One vs. PlayStation 4

    Microsoft and Sony's new gaming consoles offer similar features and graphics but differ in exclusive games and price.

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    Group Exercise - Industry Analysis

    With your team create a stakeholder map that identifies the major players in the video game industry.  Then on the same page conduct a Porter Five Force analysis.

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    How Information Gives You Competitive Advantage

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    TABLE OF CONTENTS

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    Rita McGrath on The End of Competitive Advantage

    Rita Gunther McGrath, professor at Columbia University, explains why it's time to challenge the established thinking around strategy and competition to drive business advantage.

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    The Five Competitive Forces That Shape Strategy

    An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.

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    Industry Analysis

    This is an introduction to industry analysis.

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    US video game retail sales fall 25 percent in May

    NEW YORK (AP) - U.S. retail sales of video games, hardware and accessories declined 25 percent in May as demand for aging game consoles continued to fade and fewer new games launched compared with last year, according to market researcher NPD Group.

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    Level Up Documentary (2011) - A story about gamers and the games they play

    Technology has changed the way that people can play games, from casual gamers who play a few times a week or month on their phone, to those who play every day and make a living playing professionally. This documentary takes the audience on a journey through all the levels of gamers providing testimonials and background information from each group.

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    Project Management Application

    This is one of the most important parts of the project.  It is extremely important that you work on this as a group.

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    PART 2 - What is an Industry?

    Industry is the production of an economic good or service within an economy. This term should be differentiated strategic groups which are subdivisions of an industry.

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    Video Game Industry Data

    This is a great source for trade information concerning hardware, games and trends in the industry

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    Porter's Five Forces - Explained

    Assessing the Balance of Power in a Business Situation The Porter's Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps you understand both the strength of your current competitive position, and the strength of a position you're considering moving into.

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    Why does the games industry have such a problem with female protagonists?

    No matter what game makers do, the video industry is still male dominated. How does gender disparity affect the future of this industry?

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    PART 1 - Atari: From 'High Score' to 'Game Over'

    Video gamers' lives were forever changed after Atari created the first in-home console.  This video describes the impact of Atari and how it has fared over the years.

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    PART 4 - Class Presentation

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    PART 3 - Industry Analysis Quiz

    This is a quiz that will allow you and me to access how well you know the material walking into class.  Please feel free to examine all the tools in answering the questions.  However you may not work on this as a team.  You will be given a hard copy version of this test when you attend class.

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    Playstation 4 vs. Xbox 1

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    Michael Acton Smith, CEO of Mind Candy

    Michael Acton Smith grew his company from an online store, to a perplexing online game, to a monster multimedia franchise by trusting his creative vision.  This video demonstrates the new paradigms emerging in the gaming industry.

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