There's more to PR than writing a great press release, but it sure is a good place to start.
Key points here: Write in a news style, meaning give the facts only. Use the Inverted Pyramid Style of writing. Include the 5Ws and the H. Include basic company information ("boilerplate") at end.Edit Remove Move
Skip to the header "How to Craft a Press Release" and begin reading there.Edit Remove Move
If you are using this Path as part of my IMC Public Relations course, please be sure to read Lecture Four: Public Relations Writing, which includes further detail on best practices in PR and new release writing.Edit Remove Move
Once you've taken a first pass at writing your release, review these dos and don'ts.Edit Remove Move