Press Release Writing: The Basics

There's more to PR than writing a great press release, but it sure is a good place to start.

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    How To Write The Perfect Press Release - Condensed

    Key points here: Write in a news style, meaning give the facts only. Use the Inverted Pyramid Style of writing. Include the 5Ws and the H. Include basic company information ("boilerplate") at end.

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    How to Write a Press Release [Free Template]

    Skip to the header "How to Craft a Press Release" and begin reading there.

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    Read Lecture Four: Press Release Writing

    If you are using this Path as part of my IMC Public Relations course, please be sure to read Lecture Four: Public Relations Writing, which includes further detail on best practices in PR and new release writing. 

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    Press release dos and don'ts

    Once you've taken a first pass at writing your release, review these dos and don'ts.

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