Prospect theory

Prospect theory helps describe why losses hurt more than gains feel good.

  1. Prospect theory (wikipedia)

    Prospect theory is a behavioral economic theory that describes the way people chose between probabilistic alternatives that involve risk,...

  2. Spousonomics Lesson #1: Loss Aversion

    An unusual use of the fear of losing: realizing when you are arguing merely to not lose the argument.

  3. @Google Presents: Daniel Kahneman

    @Google Talks is proud to welcome hero of psychology, Daniel Kahneman. Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences...

  4. A short wrap up on why losses hurt so much

    Ariely, Huber, and Wertenbroch on Loss Aversion

  5. Prospect Theory | Psychology Concepts

    Prospect theory was proposed by Daniel Kahnemann and Amos Tversky in 1979 as an alternative to expected utility theory, which states that...

  6. Risk aversion, risk loving and risk neutrality with different utility functions

    It makes sense to understand utility functions prior so you can understand the concept of prospect theory from the ground up. Thanks t...

  7. Future prospects

    GREAT ARTICLE! "PROSPECT theory" is an important contribution to the study of economics. It challenges some of the fundamental assumpt...


    30 years of prospect theory described by Barberis. GOOD STUFF!

  9. The paper that started it all

    Kahneman and Tversky 1979

  10. Economics 119 - Lecture 7: Applications of Prospect Theory Video Lecture, UC Berkeley

    Significantly more in depth (some might say "dry") than the other tools, but very well done. Economics 119 - Lecture 7: Applications...

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