Small Business Marketing Strategies

How to get more customers/clients for your small business.

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    Repeat business: the cost-effective way to growing your small business

    <b>After all, it’s 6 to 7 times cheaper to retain existing customers than it is to acquire new customers.&nbsp;</b>Growing your business in this way is cost-effective and just makes sense!<blockquote><span>In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.&nbsp;-&nbsp;John Romero</span></blockquote><span>But what can you do, specifically, to encourage customers to make repeat purchases from you?</span>

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    Customer retention and the magic beanstalk of customer loyalty

    <h2>Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty</h2><div><span>In the ideal world we’d like our customers to come back to us again and again… after all, customers are the lifeblood of any business. No customers = no business!<br><br></span><h2>But don’t customers come back anyway?</h2>No! 68% of customers defect through perceived indifference.<br><br>Customer retention campaigns are vital, so that you don’t lose 68% of clients through ‘perceived indifference’.<br>We have to put time, effort and resources into ensuring our customers come back, and that’s why customer retention campaigns are so important.</div>

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    Why email marketing is key for customer retention campaigns

    <h2>Why email marketing should do the donkey work in your customer retention campaigns</h2><div>Hanging the laundry out…Phoning your parents…Paying a bill on time…… These are all little chores that we usually manage to do on time, but from time to time they slip our minds, right?<h3>The same thing happens in our businesses when it comes to customer retention</h3>In our heart of hearts, we all know that it makes sense to keep in touch with our existing clients.&nbsp;But in the everyday busy-ness, it just gets forgotten sometimes. It takes a definite and concerted effort to keep in touch consistently and regularly, and to&nbsp;<a href="http://theleakybathtub.com/customer-retention-and-the-magic-beanstalk-of-loyalty/" target="" rel="">grow the magic beanstalk of customer loyalty</a><span>.<br><br></span><h2>That’s why email marketing is so important in customer retention</h2><span>In my view, email marketing should be the solid core of your customer retention: other customer retention activities (such as&nbsp;<a href="http://theleakybathtub.com/telephone-is-your-stealth-jet-for-customer-retention/" target="" rel="">phone calls</a>,&nbsp;<a href="http://theleakybathtub.com/social-media-for-customer-retention/" target="" rel="">social media</a>, etc.) can then fit around the email marketing.</span>The reason why email marketing is so well-placed to the donkey work for 5 reasons...<div><br></div></div>

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    A rant about CAPTCHA (and the secret 'honeypot' solution)

    How do you feel about “CAPTCHA” forms?You know, those awful, illegible “words” that you have to type in on some websites (usually on enquiry forms).<h2>About CAPTCHA…</h2><span>CAPTCHA stands for<b>C</b>ompletely&nbsp;<b>A</b>utomated&nbsp;<b>P</b>ublic&nbsp;<b>T</b>uring test&nbsp;to tell&nbsp;<b>C</b>omputers and&nbsp;<b>H</b>umans&nbsp;<b>A</b>part”… or in other words, it’s a test to check that it’s a human filling in the website form, not an automated spam robot.</span><h2>Guilty till proven innocent</h2>To me, it seems totally rude to ask your website visitors to waste their time trying to interpret these frustrating eye-tests.<span>I mean seriously, what next? Do prospects also have to jump through hoops of fire to contact you?!<br><br>Read on...</span>

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