How to get more customers/clients for your small business.
<b>After all, it’s 6 to 7 times cheaper to retain existing customers than it is to acquire new customers. </b>Growing your business in this way is cost-effective and just makes sense!<blockquote><span>In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. - John Romero</span></blockquote><span>But what can you do, specifically, to encourage customers to make repeat purchases from you?</span>Edit Remove Move
<h2>Customer retention doesn’t happen by itself: How to get your customers to climb the magic beanstalk of loyalty</h2><div><span>In the ideal world we’d like our customers to come back to us again and again… after all, customers are the lifeblood of any business. No customers = no business!<br><br></span><h2>But don’t customers come back anyway?</h2>No! 68% of customers defect through perceived indifference.<br><br>Customer retention campaigns are vital, so that you don’t lose 68% of clients through ‘perceived indifference’.<br>We have to put time, effort and resources into ensuring our customers come back, and that’s why customer retention campaigns are so important.</div>Edit Remove Move
<h2>Why email marketing should do the donkey work in your customer retention campaigns</h2><div>Hanging the laundry out…Phoning your parents…Paying a bill on time…… These are all little chores that we usually manage to do on time, but from time to time they slip our minds, right?<h3>The same thing happens in our businesses when it comes to customer retention</h3>In our heart of hearts, we all know that it makes sense to keep in touch with our existing clients. But in the everyday busy-ness, it just gets forgotten sometimes. It takes a definite and concerted effort to keep in touch consistently and regularly, and to <a href="http://theleakybathtub.com/customer-retention-and-the-magic-beanstalk-of-loyalty/" target="" rel="">grow the magic beanstalk of customer loyalty</a><span>.<br><br></span><h2>That’s why email marketing is so important in customer retention</h2><span>In my view, email marketing should be the solid core of your customer retention: other customer retention activities (such as <a href="http://theleakybathtub.com/telephone-is-your-stealth-jet-for-customer-retention/" target="" rel="">phone calls</a>, <a href="http://theleakybathtub.com/social-media-for-customer-retention/" target="" rel="">social media</a>, etc.) can then fit around the email marketing.</span>The reason why email marketing is so well-placed to the donkey work for 5 reasons...<div><br></div></div>Edit Remove Move
How do you feel about “CAPTCHA” forms?You know, those awful, illegible “words” that you have to type in on some websites (usually on enquiry forms).<h2>About CAPTCHA…</h2><span>CAPTCHA stands for<b>C</b>ompletely <b>A</b>utomated <b>P</b>ublic <b>T</b>uring test to tell <b>C</b>omputers and <b>H</b>umans <b>A</b>part”… or in other words, it’s a test to check that it’s a human filling in the website form, not an automated spam robot.</span><h2>Guilty till proven innocent</h2>To me, it seems totally rude to ask your website visitors to waste their time trying to interpret these frustrating eye-tests.<span>I mean seriously, what next? Do prospects also have to jump through hoops of fire to contact you?!<br><br>Read on...</span>Edit Remove Move