Small Business Social Media Tips

Growing up in a small, family-owned business, I learned the importance of customer outreach at a young age. In this changing age of media, where print is in its twilight and digital is the up-and-comer, learning how to best utilize the different social media platforms is critical to any business. My parents understand how social media works -- but understanding how it works and understanding how to best optimize it for your business are two completely different animals (That's where I came in). This toolset will take you through how to a) set up your business on these different platforms and b) show you how to best utilize them.

  1. 8 Step Social Media Strategy [Infographic]

    Here's a brief overview of what you should be doing when beginning your business's social media undertaking.Probably the most important t...

  2. How to create a Facebook business Page

    The title pretty much sums it up. This is right from Facebook, and they give concise instructions on how to set up a business page.

  3. 10 Ways to Optimize your Facebook page in Less Than 20 Seconds

    This is a great resource on how to optimize your Facebook page in a relatively quick manner of time. If you're new to the game, don't wor...

  4. Twitter for Business

    Twitter is mobile, easy to use and highly efficient. One of the coolest things about Twitter is your business has the opportunity toinsta...

  5. How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More

    Starting off on Twitter can be frustrating -- you're following tons of people, not getting a ton of follow backs and it seems like you're...

  6. Instagram for Business

    Instagram makes anybody with a smartphone into a professional photographer (not really, but it's all about perception, right?).Strictly a...

  7. 3 Quick Tips To Optimize Instagram for Your Business

    Share, link and hashtag.Use the filters! They allow you to set different moods with what you're trying to convey to your followers/custom...

  8. Yelp for Business Owners

    Word of mouth might be the most important facet of reaching out to customers -- more so than social media, advertising, etc. Yelp is a re...

  9. Yelp Optimization: How to Claim & Optimize Your Business Listing

    This is an awesome resource that explains how to set your up a business listing on Yelp and also the best ways to optimize it.

  10. Vine - The newest member of the family

    Vine is the new kid on the block. It's a 6-second video sharing app that allows users to mash something together -- for example, you can ...

  11. How to set up a YouTube account for business

    A little on the long side, but this YouTube video is informative and helpful in regards to setting up a business channel.

  12. How to Optimize YouTube Videos - YouTube SEO - ReelSEO Presentation

    A short Slideshare on why your business should be using YouTube and some ways to optimize views and traffic.

  13. Pinterest for Business

    A platform that recently erupted, Pinterest should be one of your go-to social media mediums.It's visual, like Instagram.Forget the stere...

  14. 10 Tips For Optimizing Pinterest For Business

    An awesome resource on the best ways to optimize your business's Pinterest account. I think #9 is the most important --leave a good first...

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