TED Talks: Marketing (with Quizzes)

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    Sheena Iyengar: How to make choosing easier | Video on TED.com

    We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

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    Amy Lockwood: Selling condoms in the Congo | Video on TED.com

    HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

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    Seth Godin: How to get your ideas to spread | Video on TED.com

    In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

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    QUIZ: Sheena Iyengar: How to make choosing easier

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    Quiz: Amy Lockwood: Selling Condoms in the Congo

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    QUIZ. Seth Godin: How to Get Your Ideas to Spread.

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