Understanding the components of viral business growth

"Going viral" is probably one of the more prominent buzz marketing terms. This is a collection of formulas and explanations on how to measure and predict virility for growing your business.

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    Buy the Viral Loop Book

    One of my favorite books on the subject. Probably the most in-depth that I've come across.&nbsp;<br><br>In this clear-eyed collection of case studies, Fast Company contributing writer and NYU journalism professor Penenberg examines the engine driving the growth of web 2.0 businesses like Flickr, YouTube and eBay to Facebook and Twitter: the viral loop. The concept behind a viral loop is simple-in order to use the product, you have to spread it, thus creating massive, user-driven growth cycles-after all, Penenberg explains, social networks like Facebook are worthless to a user if one's friends aren't also using the products. Viral loops are nothing new, of course, and Penenberg has certainly done his homework, tracing the concept back through its analog roots via entertaining and enlightening anecdotes about companies like Tupperware, which used "parties" to turn ordinary housewives into an army of sales reps, to Charles Ponzi-yes, he of the Ponzi scheme, a viral scam recently taken to historic levels by Bernie Madoff. Penenberg truly succeeds, however, in showing how the viral loop has found its groove on the Internet, fueling a wave of billion-dollar companies all built on word of mouth-and, of course, user clicks. Solidly researched and briskly-written, Penenberg at once captures a great business and tech story, as well as a defining moment in our online culture.&nbsp;<br>

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    A really nice explanation of viral marketing

    If you read one resource about viral marketing, it should be this. The author introduces the two formulae to find your viral coefficient and viral cycle time. He even gives examples using embedded excel sheets. Understand these formulae and apply them to your business!&nbsp;

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    Is your site really viral? Viral Branding versus Viral Action

    This is an older article by Andrew Chen, but it dives into a great analysis of viral marketing.&nbsp;

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    The Science behind Viral marketing

    The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. This is a really simple and concise explanation of what you need to know and some of the formulae you should be using.&nbsp;

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    Understanding the engine of adoption

    This is a further explanation of the viral loop. Click through here to the full article!&nbsp;

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    5 crucial stages in designing your viral loop

    Designing a viral loop has multiple stages. This walks you through all of them!&nbsp;

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    Eight Ways To Go Viral - Techcrunch Article

    What do Facebook, LinkedIn, Youtube, Dropbox and Skype have in common? Except for being ridiculously successful, they all enjoyed a strong viral effect that helped accelerate their growth. How did they do that? Here's the thing; most people assume that these companies grew by pure word of mouth. Here are 8 examples.&nbsp;

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    How to decrease the time in your viral cycle

    This is a pretty extensive explanation of what the author, David Skok, calls "building the machine".&nbsp;<br><br>The article&nbsp;walks you through the complete process of defining your customers complete with diagrams depicting each step.&nbsp;

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    The viral cycle formula

    The viral cycle time is the amount of time it takes for one cycle of virility to be completed. In other words, it's the amount of time it takes between the time a user first visits your website (or app) and when a person they explicitly invite comes to the site.&nbsp;<br><br>For instance, let's say Person A comes to your site on day 0. They like it enough to invite one of their friends, Person B,&nbsp;to the site. They send the invite. Person B receives the invite and decides to check out the site on day 4. In this particular case, the viral cycle time was 4 days.&nbsp;<br><br>This is an important measurement to take. As stated in the article, lowering the cycle time can have a huge and exponential affect on the growth of your business.&nbsp;

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    The Viral Startup: A Guide to Designing Viral Loops

    If you're willing to purchase another item, this is a collection of all of Andrew Chen's viral advice it's only $6!<br><br>Here's the description: if&nbsp;you're interested in what it takes to grow a business from 10 users to 10 million, you should check out this collection of Andrew Chen's most compelling writings on viral marketing. You'll learn how to conduct awesome A/B tests and how to find out exactly what your customers truly want from your product.

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