Unique Selling Propositions

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    Unique Selling Propositions

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    Unique Selling Proposition (USP) Definition - Entrepreneur Small Business Encyclopedia

    The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition - Entrepreneur Small Business Encyclopedia

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    Commodities Versus Differentiated Products | Ag Decision Maker

    There is the false perception in agriculture that the emergence of niche markets provides for product differentiation. For example, the organic milk market niche offers you the opportunity to differentiate your milk from commodity milk. While it does allow you to differentiate your milk from commodity milk, your organic milk is not a differentiated product.

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    A Smarter Way to Sell Commodities

    The mere word "commodity" strikes terror in the heart of most marketers. Whether it's coal, chickens, or memory chips, commodity sellers struggling to differentiate their products often resort to price cuts. And that, of course, means savvy buyers can play one seller against another to extract the greatest price concessions.

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