Value Propositions: Customer Drivers

If a value proposition is the intersection of promises understanding what your customer and what they need is essential.

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    Target market

    A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy.

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    How to Define Your Target Market

    Small businesses can effectively compete with large companies by targeting a niche market. This article provides a variety of methods to define your target market.

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    Market Segmentation

    Very good way of looking at how to segment or cut up your market, the basis of creating a target market.

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    The Difference between Market Segmentation & Target Marketing

    These two terms are often used interchangeably but Target Market is a broader term. Good article on how the two relate.

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    Know your customers' needs

    However good your product or service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it. And you won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is your customers really want.

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    Positioning, Segmentation and Differentiation

    This animation shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining way. More information and access to the multimedia technical note: IE Business School

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