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Don't make me think

1 min read

In the year 2000, a man named Steve Krug wrote what many consider to be the gospel of human computer interaction and web usability. Its a book that everyone would benefit from reading, and the title is so appropriately simple and instructive that its worth calling out:

Don't make me think.

What does that have to do with usability? If you've ever bought a product that works straight out of the box, with no need for instruction or tutorial, you can thank a UX professional. Good design maps utility to intuition, navigation to instinct. If done correctly, the user doesn't think about using the product, they just...do.

Of course the "don't think" concept only applies to product and web usability, and not to this learning path! As you progress through this selection of resources carefully curated by the volunteers of GoodGovUX, we will make you think critically to incorporate the principles of user experience into the public procurement lexicon.

When you are finished with this path, you will be able to:

1. Formulate a definition of what user experience (UX) means to you

2. Describe what happens when digital services are built without leveraging UX principles

3. Appreciate why UX increases the value of public sector digital services

4. Design evaluation criteria that reflect UX best practices

Let's get started with a brief history of UX!

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