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How to Build a Strong Brand Presence on Twitter

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Lately, Twitter has been an ever-evolving monster; between fake celebrity accounts and bots, the lines have become blurred between reality and virtual (when it comes to accounts). But if you've mastered the basics of Twitter, this resource gives good pointers on how to avoid being another face in the crowd. Organic social media growth -- although much slower -- will get you the results you want in the long run. Would you buy 70,000 instant followers and look fake? You might, but it's not a good move. Building a strong brand presence on Twitter requires patience and dedication.

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